ABOUT

We live in a time where unfortunately discrimination, racism and sexism still exists. It may be difficult for some people in this world to wrap their heads around the existence of different coloured people. But with Seamless Hijabs, we make it easy for people to wrap our scarves, around their heads, which exist in different colours. No matter the colour, no matter the race, our skin colours are something that we all should be able to embrace. Like the words that we articulate, the clothing that we wear, can also speak volumes.

race

The RACE collection was inspired by equality, hate against the colour of skin and my passion and love for all cultures and traditions. We all bleed the same colour and our bodies work the same, yet some people believe the colour of your skin defines how high or low you are in society. We are all human and capable of great things, don’t let anyone tell you that you are not good enough because of your race. No matter the colour, Embrace.

PRODUCTS

Onyx

Sand

Cocoa

Sand

Sienna

Mica

Gravel

Bone

PROJECT DESCRIPTION

UX/UI

• Created a wireframe of how the webpage layout should look, and implemented the layout/design on to Shopify.

• Using my creativity skills to design a webpage that matches the theme of the products.

• Ensured the website was user friendly by carrying out A/B testing by showing two different versions of the same webpage to a number of users and studying which layout/design has the leading conversion rate.

• Manage the website every weekend to ensure the website is up to date by adding products, removing products and creating slideshow images on photoshop of weekly product sales to update the homepage.

wEB dEVELOPMENT

• About us page fully customisable as it was coded by me in HTML, CSS and JavaScript.

digital marketing

• Created Social content for all social platforms, Facebook/Google Ads account and created video content for the adverts.

• Carried out multivariate testing:

- Conversion funnel = Visitors VS Conversions.

- Conversion rate optimisation = Improving the funnel to optimise conversion rate.

- Visitor potential - To turn all visitors into customers.

• Carrying out A/B testing on Facebook ads by creating different ad sets with different goals and features to see which one has the best conversion rate.

SOCIALS DESIGN

WEBSITE DESIGN

Page updated

Google Sites

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